Tag Archives: Mass media

Manufacturing Consent in India

Man follows faith and it requires necessary illusions connected by emotions which is created by myth makers to keep them on course. In a military state or a feudal state people are controlled by force, but when voice of people can be heard we have a serious problem because people can think and discriminate things thats imposed on them, here arises the reason to control what they think, which is done by executing a propaganda through various means spearheaded by Media.

Major Decisions on Economy, Education, Entertainment or any other thing in this world are taken by a relatively less number of people  whose interest takes form as the propaganda.
The Decision making class in charge never want the other 80% of ordinary class to focus on things which they don’t want them to know. Our function is to follow orders and not to think.

The Major Media are the Agenda Setting Media, they Set the tone which others adopt. this is done by Selection of topics, Word Limit, Pictures, News Framing, Etc.
They Decide, They Determine, They Select, They Shape and They Control notes Noam Chomsky.

1)  Nearly 300,000 Slum Dwellers were removed by force, their lands grabbed to build Stadiums for Common wealth games. Beggars rounded up and arrested, kept in special cells, to showcase our country as the best place on earth [Ref: Outlook Nov 21, 2010] (Still we stink big time thanks to CWG Scam)
Are we aware about that ? Most of us were busy reading about Mukesh Ambanis costliest home not making it to the Forbes list.

2) We are aware of Youth Icons selected by Mtv in US of A but are we aware of the young inventor striving to get sponsor for this new invention in India? the answer is No! Countries far apart have been brought closer to enable corporate interests which helps chronic capitalism and we fail to notice our own neighborhood.

3)There have been protests against Coca cola in India

But we are busy doing the Coca Cola Brrrrrrrrrrrrr !
They fund the All Major sporting events, Cricketers, Media Agencies, Advertisers etc..  Now who is going to show us these protests that happen everyday in our own city ? No One!

4) How often do we see Mahendra Singh Dhoni and Sharuk Khan? their images are thrown at us every hour because that keeps us busy and gives the other self renounced elite class to quietly do their work.

5) Everyone is Watching T.V to know about Rajinis Speedy Recovery, MSD’s New Haircut, Vijay Mallyas Yacht, Aishwarya rais Designer Out fit, Apple Iphones Latest Release these have been a result of constant culturing of thoughts by the people in power.. it works like this

We are shown things that make us envious. we chase them every day to reach whats unreal, we fail to notice that in a way we help them to live their lives.

In our own place right next to us there are far more bitter truths which always fail to make the headlines in our  Media. even issues which accuse Media lie down unnoticed, issues like Paid News, Twittergate, Lobbying, etc are serious allegations which our media channels will never dare to highlight.

Now with us occupied or kept entertained, informations on corporates are forced on to us every second, every minute, every day in a year [Ref Ipl Sponsors] we are influenced, most importantly we are held together to serve the few.

The Media Mafia

In connection to a case where every Indian has been ripped off 10,000 rp (approx) , CNN IBN ran a 1 hr show dedicated entirely to support CORPORATE LOBBYISTS. (Dec 16th http://ibnlive.in.com/videos/137688/should-lobbying-be-legalised-in-india.html) and posted its own views as VIEWER comments Supporting LOBBYING IN INDIA… all 5 comments posted were **FAKE TWEETS MANIPULATED JUST TO INFUSE THE THOUGHT AMONG PEOPLE THAT LOBBYING IS GOOD**  I.e They wanted people to believe what Nira Radia has done is professional ..!!

(Thanks to a brilliant viewer who suspected those tweets, when he/she searched for those tweets in twitter, they were found to be non existent accounts ! http://dalalmedia.posterous.com/)

This TWEET SCAM or the TWEETGATE  has the media would term it, was covered in THE HINDU as well – http://www.thehindu.com/news/national/article961539.ece

In this case, What Did CNN IBN Expect to Happen ?!!

There is a theory in mass communication SPIRAL OF SILENCE THEORY”

It states “The Mass media play a large part in determining what the dominant opinion is, since our direct observation is limited to a small percentage of the population. The mass media have an enormous impact on how public opinion is portrayed, and can dramatically impact an individual’s perception about where public opinion lies, whether or not that portrayal is factual.” (Wikipedia)

CNN IBN  by posting all the five tweets  supporting LOBBYING and following it up with the Editors View Supporting Lobbying is desperate to Convince and Influence its viewers that LOBBYING IS GOOD and What Mr.RatanTata has done is Acceptable.

“It tried Skilfully to Manipulate Public Opinion”

Note: Almost all the comments received in CNN-IBN website on whether to legalize lobbying, Thrashed it. Everyone Tweeted against Lobbying, but they weren’t shown, they went ahead broadcasting  their self cooked tweets supporting lobbying !

Why did they do this ?!

Another P.R activity for the corporates.
CNN-IBN Ran their own agenda to get some respect for the corporates who pay them.

Lessons to be learnt

  • Yet another example for News channels not being credible.
  • They can run crap stories if someone is willing to pay them for covering it.
  • They Manipulate Public Opinion, when they fail, They post their own Opinion as Public Opinion.
  • They Don’t Work for “common man” as they claim themselves, they work for the “corporate man”.
  • They Don’t highlight what people really need to know, they highlight what “they” want people to know.

It doesn’t mean it is true if they speak loudly and fearlessly looking straight into the camera, specially journalists who claim they practice “New age journalism”

Pay Attention!