Being part of this 21st Century we spend most of our time paying attention to Electronic media. Be it Radio, Television, Internet, Newspapers, Books etc Media is everywhere providing information, entertainment, ads and much more.
A Major part of media is used by Politicians, Film Stars, Sportsmen to reach people and shape their perception on an Issue. These programmes are often sponsored, powered, or co-sponsored by Corporates to promote their product.
The Power to influence and alter our perception in a Product-Consumer driven market gives media more authority. This is exactly were we are all taken for a ride. Media bias happens when a certain television channel or press pushes its viewpoint instead of being objective about that issue. It often suppresses one part of the story and provides only what it feels is right.
The above arguments may not highlight the seriousness of this issue, for a better understanding please watch the video shared below.
Bias and unfairness in media have existed for long, it exist because we allow ourselves to be fooled and Brain washed. Regionally Sun Tv, Kalaingar and Jaya Tv are clear examples for Media Bias, however we fail to notice the same in National Media Channels like Ibn, Ndtv, Times Now.
By allowing them to fool ourselves we are making them dominant which explains why every political party has vested interest in starting their own media firm or investing in media firms through shares.
The Need of the hour is awareness among people to seek for a more clear objective report than a Biased one.
Will you allow media to fool you and make money out of it ?
- Media Bias Measurement – Prelude (mediatemetrics.wordpress.com)
- Poll on Media Bias (bokertov.typepad.com)
- Pew: Opinion of media never worse (politico.com)
- Is Indian Media Bias? (socyberty.com)
- Media Bias and Shadowgate (elmaquino5.wordpress.com)