In connection to a case where every Indian has been ripped off 10,000 rp (approx) , CNN IBN ran a 1 hr show dedicated entirely to support CORPORATE LOBBYISTS. (Dec 16th http://ibnlive.in.com/videos/137688/should-lobbying-be-legalised-in-india.html) and posted its own views as VIEWER comments Supporting LOBBYING IN INDIA… all 5 comments posted were **FAKE TWEETS MANIPULATED JUST TO INFUSE THE THOUGHT AMONG PEOPLE THAT LOBBYING IS GOOD** I.e They wanted people to believe what Nira Radia has done is professional ..!!
(Thanks to a brilliant viewer who suspected those tweets, when he/she searched for those tweets in twitter, they were found to be non existent accounts ! http://dalalmedia.posterous.com/)
This TWEET SCAM or the TWEETGATE has the media would term it, was covered in THE HINDU as well – http://www.thehindu.com/news/national/article961539.ece
In this case, What Did CNN IBN Expect to Happen ?!!
There is a theory in mass communication “SPIRAL OF SILENCE THEORY”
It states “The Mass media play a large part in determining what the dominant opinion is, since our direct observation is limited to a small percentage of the population. The mass media have an enormous impact on how public opinion is portrayed, and can dramatically impact an individual’s perception about where public opinion lies, whether or not that portrayal is factual.” (Wikipedia)
CNN IBN by posting all the five tweets supporting LOBBYING and following it up with the Editors View Supporting Lobbying is desperate to Convince and Influence its viewers that LOBBYING IS GOOD and What Mr.RatanTata has done is Acceptable.
“It tried Skilfully to Manipulate Public Opinion”
Note: Almost all the comments received in CNN-IBN website on whether to legalize lobbying, Thrashed it. Everyone Tweeted against Lobbying, but they weren’t shown, they went ahead broadcasting their self cooked tweets supporting lobbying !
Why did they do this ?!
Another P.R activity for the corporates.
CNN-IBN Ran their own agenda to get some respect for the corporates who pay them.
Lessons to be learnt
- Yet another example for News channels not being credible.
- They can run crap stories if someone is willing to pay them for covering it.
- They Manipulate Public Opinion, when they fail, They post their own Opinion as Public Opinion.
- They Don’t Work for “common man” as they claim themselves, they work for the “corporate man”.
- They Don’t highlight what people really need to know, they highlight what “they” want people to know.
It doesn’t mean it is true if they speak loudly and fearlessly looking straight into the camera, specially journalists who claim they practice “New age journalism”