Let me start by quoting Mahatma Gandhi as I believe he would garner some respect from people dedicating their time to read this Article
“To forget how to dig the earth and tend the soil is to forget ourselves.”
We are not in year 2700 to laugh at these quotes, it has just been 60 odd years since we got freedom and we no longer talk about agriculture.
We don’t find pride in naming ourselves a Farming Country!
We want ourselves to be named as the
“Most Happening Nation”, “The Epicenter for Future Economic Development“, “Nuclear Power”
“We fight for freedom for pubs to be open till midnight, we care about what our stars wear, do, and look like, gossips, hell yeah!!” we think and fight for everything that’s just momentary and forget that India still lives in these seven hundred thousand villages. Do we care who lives there ??!, trust me the number is fast shrinking because we spend our time reading who’s building the costliest house in Mumbai.
Media! The most trusted source of information has run its own propaganda for wealth creation, they are no longer vehicles of information, they are firing machine Guns used by vested interests, active 24×7.
“In a nation where 63 % of people rely on agriculture, one full supplement is dedicated for Page 3 crap and less than half a page for agriculture” Media from being generating revenue for proper functioning is on a wild spree to generate more and more income they are now the most aggressive corporate which even the government is afraid to handle, providing Less than 0.5 % coverage in news media related to issues on agriculture.
Reason: Money! How many programs are there for agriculture? Who is ready to sponsor those programs? Who is ready to advertise during those programs? How many have you noticed yourself? There is no P.R agency to speak for their cause, There is no Advertising agency to create zoo zoo ads for them, There is no marketing team to rebrand their products, there is no LOGO, there is no AR Rahman tune to download and the ministers appointed to speak on these issues are busy downplaying their corruption charges and investigating investments in IPL teams.
It appears, that there is just no gain in speaking about agriculture.
How would it be when these farmers realize they have been disowned by their own nation for long?
What if they keep what they reap?
What would happen then?
What would happen if they revolt?
Media would run Headlines “Cancer cells surrounding backbone to be removed by government actions” we would witness 24×7 Reality show in News channels.. then some greedy corporate would step in and adopt Agriculture for the welfare of our society! Sigh!
I am writing this for all my friends to realize that Media isn’t working for us. They don’t even need your money; they only need us to be sold to advertisers. We are belittled by media conglomerates. Only our collective power to support genuine Media agencies, which will fight for the majority, can stop this but I am afraid we only have our collective power and nothing else now.